The Ann Arbor Farmers market has been an integral part of the community for almost 100 years. People of all ages enjoy the market every Saturday. I wanted my posters to attract people of all ages. The illustrated fruits and vegetables are playful and recognizable, two traits that the market possesses. Rooted in the community is a play-on-words from the fact that the market has been an important asset in the Ann Arbor community for almost 100 years.